The Ministry of Tourism would adopt the IBEST concept to attract more international tourists to the country.

Song Tong Hap, Secretary of State of the Ministry of Tourism, said in a workshop at the ministry recently that the IBEST concept includes service quality, environment, safety, technology, and the convenience of booking services.

I, in the IBEST concept, stands for improving the service quality, implementation of a classification system in the tourism industry, quality standards and strengthening the skills of staff, he said.

B represents booking, setting up and launching pre-booking options, while E stands for environment, environmental considerations, implementation of green standards and participation in various activities related to environmental protection in tourism.

S comes from safety, safety considerations, public health, and continued implementation of tourism safety rules, the secretary of state said.

 
T represents technology, the use of information technology said.

“The IBEST concept is like a roadmap for all tourism businesses to use as a basis for adapting their products and services in line with current needs and markets and to support the Visit Cambodia Year 2023 campaign,” Song Tong Hap said.

He also made some recommendations, including the implementation of guidelines on outstanding tourism business in the campaign for Visit Cambodia Year 2023 in accordance with the concept of IBEST.